OX are releasing their new single “Where will you be” today on their own label and we’re happy to present the accompanying video! The pop-quartet from Gothenburg, Sweden is creating an apocalyptic landscape drenched in strings and driven by the ukulele in the new track! Check out the track and watch the video below!
Where will you be? Where will you be when the bombs are falling? OX’s latest single is about compassion and the extension of empathy. It was written as a reaction to the majority’s turnaround in the emigration debate following the war in Syria. A turn from engagement to a slow decay of empathy.
The video was filmed by Rikard Lavitskij and edited by Simon Hjortek (Magnificent Beast). It resurrects an archaic myth about the wasp’s capacity to affect its surroundings, being the only animal that can to fly to the gods to collect light and warmth back to earth. The video moves from coldness to warmth – from closed eyes to eyes facing one’s surroundings. This is the meaning of the song: outbraving the cold, spreading the warmth.