STRØM is now back with his second single ‘Shay-Ling’. After his debut single release earlier this year the 27 year old Swedish producer created a dark electronica pop track with funky lo-fi vibes and lyrics reminiscing the past. Heavy 808 kicks, dreamy falsetto vocals and slick disco guitars are all blended together, creating this piece of futuristic pop. His debut “Memorize” was the track hit number 1 on Hype Machine two weeks in a row and was also used as the soundtrack for a BMW commercial, featuring Swedish pro surfer Freddie Meadows. Anyhow, his ambition with ‘Shay-Ling’ is to break away from musical structures, forming kind of a hybrid genre with no rules or fixed directions.