Flora Cashs single ‘California‘ went #1 on Hype Machine, today they released the video to the single and what can we say? It is utterly beautiful in a melancholic way! In collaboration with director Edward John Drake the Swedish-American duo portrays the fate of thousands of people who have to risk their lives day by day trying to find a way out of their situation. ‘California‘ is a mix of folk and pop: raw, compassionate, sincere and at the same time unobtrusive. This is how the reality called life is presented in the video.
“With everything that’s been happening politically these past several months, we wanted to make a video with real, prescient purpose. While we don’t believe in forcing a particular viewpoint down anyone’s throat and are always open to hearing and engaging with different perspectives, we do believe in standing for ‘human values’ and we believe that’s exactly what this video does.” – Flora Cash