If you haven’t heard of ALMA yet, it’s about time you go and check her out: this young Finnish singer-songwriter with acid yellow hair, hearty voice, and no-bullshit attitude might be one of the most promising and exciting pop acts today. Resolute and adventurous as she is, Alma is not your typical sugar-coated pop princess. Her hit track ‘Dye My Hair‘ already blew away audiences last year, and with her new single ‘Chasing Highs‘ – out today – Alma is doing just that: aiming to jump even higher and win even more listeners over. The song mixes Alma’s strong and slightly raspy voice with dancey beats and a catchy melody – the resulting sound is rich and versatile, by far transcending what mainstream pop music generally has to offer. “I don’t want to bullshit anyone or write empty pop bangers,” says Alma – and judging by what she delivers with ‘Chasing Highs‘ we believe that she ain’t have a reason to worry.